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How Google Map Pack Works

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What is The Google Map Pack?

The Google Map Pack is a set of three highlighted Google-Maps-based results (it used to be seven) featuring the most highly ranked businesses based on the factors that determine local rankings. Google uses a variety of factors to determine which businesses appear in the Map Pack, including:

• Relevance: The business’s relevance to the search query.
• Distance: The distance between the business and the user’s location.
• Local citations: The number and quality of online mentions of the business.
• Google My Business profile: The completeness and accuracy of the business’s Google My Business profile.
• Customer reviews: The number and quality of customer reviews for the business.

The Google Map Pack is a valuable tool for businesses that want to be found by local customers. By optimizing their Google My Business profile and encouraging customers to leave reviews, businesses can improve their chances of appearing in the Map Pack and attracting more customers.

Tips

Here are some tips for improving your chances of appearing in the Google Map Pack:

• Optimize your Google My Business profile. Make sure your profile is complete and accurate, and that you include all of the relevant information about your business.
• Encourage customers to leave reviews. Positive reviews are a great way to improve your ranking in the Map Pack.
• Get involved in your community. Attend local events, sponsor local organizations, and get your business name out there. The more people who know about your business, the more likely they are to search for you online.

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